Here at Spicerack we like to say we are ‘experts in our field’. But what does that actually mean? And how did we get here? Well, let’s go through what we think makes us experts in our field and what techniques, skills and knowledge we discovered that made us… Well, us!
Practice before perfection.
We create things. Things for a lot of different people. This might be ad campaigns, ecommerce stores and marketing, development of new apps and products. And each time we make these we learn something new. Something new about ourselves, or our processes or even about our customers. This practice builds up our experience in all manner of ways. Each of our team individually has certainly done their version of Gladwell’s 10,000 hours.
Also we only do 2-3 things really, really well: Websites and Apps, Strategy + UX, and Digital Campaigns. We don’t spread ourselves too thin. We hit our niche running and that means we build up a bunch of very specialised information that we put to good use on behalf of our clients.
Always be learning.
Yes, there’s always something new to learn. But it’s not about just learning, it’s about a particular learning style. It’s about taking in information, understanding it, experimenting with it and then the bit that a lot of folks normally miss off: log what you have done and then reflect upon it. Reflective practice helps you understand what you’ve learned and how you can learn from what you’ve learned. If you see what I mean.
This is why we’ve set up an internal learning forum for our staff. A place where we can all benefit from each other’s skills through structured learning and proper note taking; testing and experimenting; writing up results, articles, and presentations; and teaching your learnings to others.
Study, apply, summarise, teach: All these things consolidate into helping us become experts in our field.
Shout what we know from the rooftops.
It’s all very well being experts, and our reputation sometimes precedes us via excellent word of mouth to prospective clients. Sometimes we give that a nudge by sharing what we’ve learned, what we do and how we do it. It’s one of the reasons why we have a newsletter. This is why we go to conferences and meetups and talk about what we do. We want to make our knowledge common knowledge.
Growing a network of articles, books, podcasts, newsletters, courses, presentations, helps us build trust with our community and also shows that we can walk-the-walk as well as talk-the-talk.
Rinse and repeat.
Remember, this is a never-ending cycle. We’re always growing and learning and exploring and connecting. New trends and technology comes along, new people to meet, new clients to work with. And all this time we’re building our reputation.
So there you have it. How we strive to become experts in our field. Give our suggestions a go and let us know how you got on.