Tell us a bit about yourself?
Hi, I’m Justin MD at Spicerack. My background was in web development before moving into managerial roles. I’m still a really passionate technologist who’s interested in user experience. I love working collaboratively with my team to solve challenges and have a bit of fun along the way as well.
What Do you like to do in your spare time?
I’m a keen climber, so I love to get down to the Avon Gorge or out to the Wye Valley and do a bit of rock climbing. I also love getting out to the mountains when I can, particularly in winter. I’m a trail runner, so I love nothing better than a muddy run – it clears the head and keeps me fit!
What makes you smile?
I took the dog out for a walk yesterday and just seeing him run free, chasing anything and everything puts a big smile on my face.
What’s the best piece of advice you’ve been given?
Someone once told me “what’s for you, won’t go past you”, and a few wise people have said “treat people like they would like to be treated”.
If you could write a book about your life, what would it be called?
“Definitely Lucky”. When I look at what’s happening in the world around us and the difficulties that other people have in their lives, I can only reflect on mine and think how lucky I’ve been.
How’re you finding your new role?
I’m enjoying spending time on strategy and business development, creating new content for marketing and sales is good fun, and also growing the business. I’m really looking forward to spending more time supporting the team in this transition.
What could you not live without? (Excluding your Mac, for obvious reasons!)
Which brands would you like to work with in the future?
For me, it’s all about the relationships, the relationships that we have with our client and the relationships that our client has with their customers. So really, I’d like to work with more brands with big hearts.
What’s the worst thing about agency life?
You know, obviously not being together as a team at the moment, we’re missing the opportunities for creative sessions and bouncing new ideas off each other and then celebrating the little wins …. and the big wins!
How has the lockdown affected Spicerack?
Well, it’s been a difficult time. I think we’ve been incredibly lucky, we have a really strong client base and a fantastic team! We were pretty well set up for working from home anyway, being a digital business. The team has been fantastic at adapting to everything. Much like everyone else, I’m sure, we’ve spent far too much time on teams and zoom and other video calling technologies. We’re really looking forward to just getting back into the office and establishing that kind of human connection again!
How do you motivate and inspire your team?
I like to think that I’m a supportive leader. I like to enable people to do a good job and be there to lend a hand as required. I believe in leading by example and I’m not afraid to muck in when things get challenging and difficult.
What do you do if you are having a bad day?
I will usually go out for a run and then crack on and get stuff done.
What are you looking forward to in 2021?
First and foremost, getting back into the office, spending more time with the team, and getting out to visit clients on-site. I think we’re all looking forward to some events if they happen this year. I know I’m booked into Off Grid in the summer, fingers crossed that does go ahead.
What’s inspiring you?
The pandemic has been a wake-up call for mankind and what’s inspired me is seeing people get behind big causes, like climate change, racism, and equality. I think we’ve got a real opportunity to redefine our social contract and make a change going forward.
What advice would you give other managing directors?
Lean into your values, listen and support your team, and embrace change, are the three things that I think are the most important.