VIDEO ADAPTATION & CREATION FOR DOOH PLACEMENTS
Cross-device digital video creative is often devised with traditional widescreen vision.
Since the explosion of digital screens out-of-home, we have been breathing new life into TVC creative, re-engineering it for bespoke landscape, portrait and multi-screen formats in OOH environments including malls, shops, underground stations and taxis.
THE COMMON SCENARIO
Brands pay eye-watering sums for creative agencies to produce cinematic ads featuring the most high-profile stars. These agencies are literally looking at the bigger picture; they often aren’t taking into consideration the latest extreme portrait screen in Harvey Nichols.
And of course, if you have 16 different screens to produce; different size, specs, placement; timeframes and costs are often prohibitive.
Meanwhile, you urgently need these screens produced to the highest creative standard, as if they were actually designed to fit a placement with similar dimensions to a shelf.
Higher-resolution displays, and technologies such as OLED, transparent displays, quantum dot and HDR, have opened up new possibilities, enabling brighter colours and wider viewing angles.
SEASONED DIGITAL THINKING
With 2 decades’ experience working with global brands, we are confident in adeptly de-constructing and editing video for DOOH media. The end result feels like it was conceived in tandem with the lead creative agency.
We’ve been doing just this for Coty brands including Calvin Klein, Marc Jacobs, Vivienne Westwood, Katy Perry, Davidoff and Chloé since the birth of digital out-of-home. Other brands we have worked with include LG, Clarks, Garnier, Estée Lauder and Under Armour.
NO SHOE-HORNING, PLEASE
Digital screen placements can be emotive, powerful and engaging. Yet go into any department store or mall which utilises them heavily, and you will see creative that has been butchered. It is possible to place a TVC in an extreme portrait format, and leave double the amount of space above and below blank; the stand-out, impact and engagement will be poor.
NO SHOE-HORNING, PLEASE
We can help you navigate through the ever-changing guidelines and specifications for different digital screens. And like many of our production services, our agility, experience and efficiency means we can produce a concept and suite of multiple DOOH formats often within only 2 or 3 days.
“Spicerack are a creative, friendly and fun agency that deliver exceptional work that is always within budget and on time. I would highly recommend them.”
Hollie Smit – Digital Marketing Manager, Luxury Division UK and Ireland
DON’T DILUTE A MASTERPIECE
To discuss a brief, or learn more about our experience, delivery times and competitive rates, please call us on +44 (0)117 300 9397
We look forward to working with you.