We began working with Dyson, producing digital campaigns for the UK and US teams, in 2015. It was a collaboration that gelled from the start, and led to us becoming their digital production support agency, working with the in-house creative teams across all categories.
Dyson’s digital production agency
Icons of design
Dyson products are beautifully crafted from the inside out, and have introduced some of the most innovative technologies to the world of commercial and home electroncs. In 2016 Dyson launched the Supersonic hair dryer. As a test of our capabilities, and within only a few months of working together, Spicerack were involved in the global online campaigns.
With our first introduction into the highly confidential world of Dyson new product development, we helped develop concepts, and designed and built rich and interactive formats for over 30 global markets. Since then we’ve been involved in many other launch projects, including the additions to the growing luxury hair care range.
An extension of the team
Dyson’s talented creative teams are passionate about their categories. Spicerack’s responsibility is to realise their creative visions and execute them as online campaigns, employing the very best practises as they evolve. Campaigns for Dyson are highly creative, immersive experiences. Being an extension of their creative teams, often on-site, we’re involved early on in the process, using the best of our skills to ensure seamless creative excellence. It’s imperative that we not only understand the products, but also the markets, and their specific digital media space.
The secrets to our success must remain secret as part of our professional commitment. Underpinning them all though is Spicerack’s ability to evolve and react to a cutting-edge business’s ever-changing, continuously-evolving needs. This not only means being a consistent partner in the delivery of campaigns; as a multi-skilled digital agency, we’ve also been able to react to other needs, with the same level of expertise. We’ve worked directly with Dyson teams in the US, Canada, Nordics and Asia. We’ve also helped develop and produce emails and other non-display assets.
A match made in Malmesbury
Spicerack are ideally placed to support brilliant brands like Dyson who have their own in-house creative. In recent times, brands have explored many different models, from buying agencies, to setting up their own in-house teams. Our experience is built upon working with, and for, global media agencies. We work well with brands who, with similarly experienced team members, want a truly connected relationship with their agency partner. We’re a highly accessible and flexible team, perfectly suited to adapting to clients’ unique needs.
As a Result
Spicerack are Dyson’s first and only retained digital production agency. To-date we have produced over 120 campaigns including 12 new product launches, for more than 40 different markets, across all of Dyson’s categories. Over Christmas 2019 we managed and built Dyson’s first multi-market, dynamically-optimised display for Black Friday.