World-class UX, component-based design and tech provides robust flexibility and longevity.
UX, WEBSITE DESIGN AND BUILD FOR GLOBAL CONSULTANCY
Exceptional flexibility within an infallible design
Leading innovation consultancy Emergn needed a new website to accommodate acquired companies’ and sub-brands’ legacy content and features, and reflect their revised corporate identity. Our challenge was a design to suit and support multiple offices, cultures and language, and content localisation.
Understanding Emergn – Inside Out
Discovery workshops with Emergn identified key personas, customer journeys and intentions, business objectives and KPIs. Competitor and content analysis cemented vital insight and detail.
User journeys driven
by data and creative thinking
With our discovery phase completed, we created, tested and refined wireframes for key content areas and primary navigation mechanisms.
Taking a component-based approach, we created a design system and extendable website design. Emergn are able to develop reusable display elements, layouts and pages for their content. Integration with WordPress, Hubspot and Lever gives their marketing and content teams the control and reporting required to run successful campaigns and deliver content to multiple regions.
- WordPress customisation
- Content strategy support
- Maintenance & Support
Staying one step ahead
Continuing to monitor the website, with Hotjar and Google Analytics, we identify areas for improvement, as well as insight for the design of new components and features.
“I have worked with Spicerack team for a number of years now, and have always been pleased with the work they have done and the way they have gone about it. From the very start they have been a great team to work with, always keeping me informed of progress and very responsive with any requests or technical concerns.”
Daniel Barton – Brand & Marketing Operations Manager