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FORESIGHT FACTORY

Delivering best-in-class user experience through the design and build of a feature-packed publishing and analytics platform.

Our mission / brief

If you’re familiar with the world of market research, you may well have come across Foresight Factory, or at least one of their publications/papers. Their core proposition is not dissimilar to the likes of Mintel or TNS Global, although FF’s distinguishing features include future trends and their quarterly physical events.

Working with the board and key team members at Foresight Factory, we were asked to help lead the process of moving their industry-leading trends data and analysis onto a custom-built platform. The goals were to create a first class editing and publication application for the development of trends analysis content natively online, and to deliver world-class search and content discovery services to their subscribers.

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Our strategy

We ran a number of UX workshops with internal users and Foresight Factory clients to better understand user goals and journeys, as well as content hierarchies and taxonomies used to categorise and find information across a large data set. We then set about creating a prototype search interface, testing this with users recruited from backgrounds aligned with the main Foresight Factory client profiles.

We used an iterative process as we worked through the UX for other aspects of the platform including content creation, subscription management, user sign-up and purchase. We also tested interfaces with marketing touch-points, before building out further elements of the UI and back-end functionality.

The solution

Taking a modular approach to the architecture, we built out a robust and scalable platform to handle the large volume of content and data that Foresight Factory delivers to their users.

The platform enables subscribers to access rich content, data analysis and insights across 50+ industry sectors. Using the ElasticSearch stack and custom personalisation algorithms, we have created a fast search experience with content recommendations aligned with subscribers’ profiles and search habits. Users can curate and share content with other users of the system, as well as download curated content as Powerpoint decks.

Internal teams are able to create content natively as HTML5 as well as batch-import existing Powerpoint content, improving the speed at which content can be created, categorised and published.

We developed a bespoke CMS to support the internal teams at Foresight Factory with their daily content creation. The platform subscription model has been built to support both enterprise and pay-as-you-go licensing models. We have used the latest in search technology to enable blisteringly fast and scalable data retrieval. A number of external APIs allow clients to interrogate and consume data and content from the platform within their own internal tools.

The platform also supports Single Sign-On for enterprise, and has an integrated payment gateway for monthly subscriptions targeted at individuals and small teams.

  • UX & User Testing
  • UI Design
  • Application design & development
  • ElasticSearch Stack
  • Managed Cloud Services
  • React.js
  • GraphQL
  • API (REST, SOAP)
  • Single Sign-On (SSO)
  • Data Warehouse Integration
  • Payment Gateway Integration>
  • Devops & Containerization
  • Hosting Infrastructure

Results

The platform is now used by more than 5000 users across 450+ clients, with over 25,000 items of active content and a 190% increase in content views. Customer retention has increased by 30% since the release of the platform, as has the volume of content being downloaded.

We continue to provide managed services and ongoing development and consultancy services to Foresight Factory.

 

“We have worked with Spicerack continuously for the last 4 years, initially in re-launching our flagship product, and then to deliver further iterations as our business needs have developed. The team are excellent to work with – they are innovative, collaborative and give time to understanding our customer. I wouldn’t hesitate in recommending them as a brilliant development partner.”

Bonnie Richardson – Product Development Director
Foresight Factory

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