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Io-Tahoe

Website Redesign

Our mission / brief

To create a transition website design to reflect the combination of two brands Io-Tahoe and RokittAstra under a single identity for a new Centrica start up in the big data space.

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Our strategy

Working together with the Io-Tahoe team and their communications agency we created a new logo and website design to reflect the two brands coming together to deliver products and services for the data analysis market. Our approach was to simplify the content hierarchy and ensure a good user experience on mobile and desktop.

Execution

We conducted a design and UX review of the existing Io-Tahoe and RokittAstra websites to identify key user journeys and content hierarchies as well as to highlight aspects that were and were not working. This combined with the site usage data from Google Analytics gave us enough insight to create an overall content strategy in combination with Io-Tahoe’s communications agency.

We followed this exercise with a design sprint to create an initial styleguide  to form the basis for updating the site design to reflect the new content hierarchy and branding. Working to tight timelines due to a deadline for the PR launch of the new brand we worked in 2 week design and build sprints to deliver the new website and content on time and budget.

  • UX
  • Identity / Branding
  • Website Design
  • WordPress customisation
  • Technical Consultancy
  • Support

Results

The new site has shown a significant uplift in users registering for downloads, webinars, and demos which were key drivers for the Io-Tahoe team. The communications team are starting to develop new content as part of an increased marketing strategy which will drive further traffic and conversions over the coming months.

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