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Ready To Air

Secure video management & delivery services in the cloud

Our mission / brief

To design, build and maintain a secure video delivery platform to meet the exacting requirements of the broadcast industry. The platform needed to enable content owners to easily share sensitive pre-release film content with journalists for feedback and review whilst ensuring against content piracy. Integrating CRM functionality to enable contact with journalists and tracking and reporting on content sharing and viewing.

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Our strategy

To re-design the UI focusing on the user experience to improve work flows. Working closely with end users of the system and taking learnings from the extensive usage stats of the system we focused on simplifying the key user journeys. Our goal: to improve ease of use and a increase user satisfaction and retention.

Alongside updating the UI we also undertook to rebuild the back-end architecture to be more service oriented with the goals of greater stability, improved scaling options and maintainability.


In Detail

The latest version of the platform has been redesigned and built from the ground up. We built the original version of the platform over 5 years ago and although new features had been added over time the overall UX had not been reviewed fully and the underlying technology was beginning to show its age.  Armed with a wealth of usage data, historical support requests and access to a live user base we were in a lucky position and were able to implement the new UI in parallel with building out a more services oriented back-end architecture.

The new UI is clean and simple and works well on mobile and tablet as well as desktop for both end users and editorial staff who manage the content. The backend is predominantly Ruby based with API services performing the heavy lifting and a Ruby on Rails application providing the glue between the front-end and the video-upload, transcoding and DRM services. By taking a test driven approach to development we were able to refactor quickly keeping technical debt on the project to a minimum which has resulted in an easy to maintain and stable system.

Clients are able to push content to the system from their existing internal Digital Asset Management systems via API and also SmartJog integrations. A load-balanced and scalable hosting architecture allows for peaks and troughs in usage patterns that are typically associated with the seasonal nature of broadcast content release.

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Key Components and Services

  • UX
  • Platform design & build
  • DRM (Digital Rights Management)
  • REST API’s
  • Integration with third party DAM platforms
  • Micro-Services based architecture
  • Managed Cloud Services
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The platform has been live for 10 years and is in it’s 3rd iteration.  The platform is used by over 5000 UK based journalists previewing content from the main UK broadcasters, independent studios and a number of foreign broadcasters and content owners. With over 2000 hours of video content uploaded every year and streamed globally at last count we had delivered to over 250 countries around the globe.