Delivering a mobile application to support mums through the sleepless nights of early childhood
THE NIGHT FEED
GETTING READY TO SCALE A MOBILE APP
The Night Feed is a mobile application, content hub and community for mothers nursing young children. We were chosen by Ruth Crilly of A model recommends, and her team, to take the prototype application to the next level and prepare for launch to a wider audience.
After conducting a code and infrastructure review, we worked closely with Ruth and her team to put together a roadmap for the mobile application and supporting back-end. We started with a focus on quick-wins to deliver a number of UX, feature and functionality improvements to the mobile application, as well as fixing existing bugs and issues.
Following on from these early sprints we conducted a UX review and, through a series of wireframing and prototyping exercises, we have created a much-improved user experience. We have updated the associated CMS and backend infrastructure in alignment with the marketing activities to drive increased user uptake of the application.
A reworked look and feel brings the app in-line with the brand guidelines and current mobile user interface expectations.
- Mobile app development
- Android and iOS
The Night Feed app is available in both the Android and Apple stores, and currently has X000 active users. We are working closely with Ruth and The Night Feed team to plan the roadmap for the future, and continue to support the infrastructure behind the application.
“I wouldn’t hesitate to recommend Spicerack to any of my colleagues or friends – their attention to detail and non-showy expertise is exactly what you want when you’re embarking on a complicated project. As a very small business it was so appreciated that they worked with me to keep to budget and were always transparent about costs and timings. They’re quick to respond to queries and issues, and the quality of their work has always been superb.”
Ruth Crilly – Owner
The Night Feed