Teens are abandoning Facebook in dramatic numbers, study finds.
The Guardian today finds, ‘Numbers using Facebook have dropped significantly since 2015, with YouTube, Instagram and Snapchat more popular.’
Unsurprising really. They’re at an age where they find their parents embarrassing and uncool. Where can 40-somethings be found behaving more embarrassingly than on Facebook? Humble-bragging, attention-seeking, misspelled memes, drunken late night political rants … What self-respecting teenager would want to be associated with that?
The Guardian goes on: ‘Just 51% of US individuals aged 13 to 17 say they use Facebook – a dramatic plunge from the 71% who said they used the social network in Pew’s previous study in 2015, when it was the dominant online platform.’
To secure their future, Facebook should consider a reverse age restriction on Instagram and WhatsApp: “I certify that I am UNDER 30 years of age [✓]”, because all the above behaviours are infiltrating these platforms too. Snapchat is safe for the time being, until 40-somethings figure out how to use it.
Dave Harrison: Creative Partner | Spicerack