Best practice guide for improved email conversion rates

Good emails deliver some of the best online conversion rates around. Taken from our experience designing and delivering email templates and campaigns for brands like Dyson and SEGA, this guide delivers actionable recommendations to boost your email conversion rates.

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What's in this guide?

  • Choosing the best layout
  • Using imagery to drive engagement
  • Creating effective CTAs
  • Accessibility and dark mode
  • Improving readability
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