Best practice guide for improved email conversion rates

Good emails deliver some of the best online conversion rates around. Taken from our experience designing and delivering email templates and campaigns for brands like Dyson and SEGA, this guide delivers actionable recommendations to boost your email conversion rates.

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Copy of 2022 12 14 SEGA Best practice for driving email conversion Version 2 1 (1)
Copy of 2022 12 14 SEGA Best practice for driving email conversion Version 2 1
Copy of 2022 12 14 SEGA Best practice for driving email conversion Version 2 3

What's in this guide?

Choosing the best layout

Using imagery to drive engagement

Creating effective CTAs

Accessibility and dark mode

Improving readability

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