Co-Creation: Creating Digital Campaigns Collaboratively

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What exactly is co-creation?

It's a process we've honed, to develop digital campaigns by repurposing existing creative assets. These might be sourced from TV, print or previously conceived storyboards. Wherever your campaign and strategy have got to, we can help.

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What makes co-creation smart?

Brands often need the support of a specialist digital agency to turn concepts into reality. Because we're not starting from scratch, co-creation saves time and money. Collaborating with you and your media agency, we can create stunning, best-practice campaigns.

Creativity & innovation

Through design-led experience, and best-practice industry knowledge, we provide innovative insight and experience to ensure your campaign hits the target in an ever-evolving medium.

We take great pride in delivering technically bullet-proof, pixel-perfect executions, regardless of media, placement or format.

01Specialist campaign production team
02QA and creative consistency processes
03Working closely with your media agency
04Innovative lightweight animation
05Expertise in global digital media best-practice
06Reusable elements for campaign longevity

Collaboration & stability

True collaboration is truly comforting. Our project management team will work with you to ensure projects are delivered quickly and efficiently.

We quote, and provide statements of work and project plans up-front, so you know exactly what’s happening - and when.

Because we work with leading, niche and challenger brands, and their agencies, we know that one size does not fit all.

01Extension of your team
02Dedicated project manager
03Consistent and contactable team
04Brand guardianship
05Honed process
0620+ years experience

Co-creation in 3 steps

Stage 1 - Briefing

  • We work with your team to understand the creative expectations and key message of the campaign.

  • To avoid delays, we agree on deliverables, stakeholders and the sign-off process.

  • We look out for potential opportunities and areas for improvement.

  • We work with your media agency to adapt the media plan as a production schedule.

Co Creation - Briefing

Co-creation in 3 steps

Stage 2 - Production

  • We work to an agreed project timeline informed by the media plan.

  • We use IAB-recommended specifications and best practices.

  • Our production process balances efficiency and consistency with clearly defined sign-off points.

  • Reusable components to accommodate media specifications and localisation.

Co Creation - Production

Co-creation in 3 steps

Stage 3 - Quality assurance and delivery

  • Google Advertising (DoubleClick) certification to swiftly QA ads.

  • We work with major advertising platforms, including DoubleClick, Google Ads, Sizmek (now Amazon Ads), Celtra, and Adform.

  • We engage directly with media agencies to create trafficking-ready ads.

  • Our global campaign experience informs us about different markets' specifications and best-practice.

Co Creation - SEO

Up-cycling creative assets

We designed and built a number of vibrant and engaging digital campaigns for McCormick brands including Schwartz, Ducros and Vahiné. Repurposing assets from upcoming TV and print campaigns, we created rich-media and standard campaigns with personalised and retargeted content.

Want to find out more? Let’s chat

Call us on +44 (0)117 325 4403 to learn how we partner with clients to achieve great things.

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