Further Afield
AI-Powered Market Research Recruitment Platform

Challenge

Foresight Factory, a leading consumer predictions specialist needed to help clients better discover, digest and act on the extensive data and content available in Collision - their Dynamic Trends Platform, also developed by Spicerack.

Solution

We developed an AI-powered Agentic Trends Analyst enabling users to interact with an intelligent agent to create and interrogate research-level analysis and insight reports.

User Experience & Analytical Intelligence

Enables natural language queries with semantic understanding

Provides generative summaries with rigorous citations

Supports conversation history and result sharing

Incorporates feedback for continuous improvement

Technical Implementation

Retrieval Augmented Generation (RAG) framework

Multi-Modal semantic document parsing supporting images and charts

Crafted an elegant conversational UI with Next.js and React

Results

Metric	Before	After	Impact
Search Time	12 mins	3 mins	↓ 75%
Content Discovery	Limited	Comprehensive	↑ 230%
User Engagement	5 min/session	15 min/session	↑ 200%
Citation Accuracy	72%	96%	↑ 24%
Subscription Conversion	-	-	↑ 42%

Strategic impact

Decreased operational overhead

Campaigns can be launched and managed with minimal manual intervention

Improved participant matching

Smart allocation ensures better research outcomes

Increased recruitment capacity

Team can handle multiple concurrent campaigns efficiently

Sustainable panel growth

Opt-in system builds long-term participant relationships

Future-proof solution

Platform designed for continued evolution and scalability

Why our approach worked

Platform designed to tackle all recruitment challenges from advertising to payment processing. System automates repetitive tasks while maintaining quality candidate matching, enabling Further Afield to scale operations without compromising service quality or compliance standards.