Ebbo – Unified B2B Website Integration
Background
Clarus Commerce, after acquiring PrizeLogic, tasked Walker Sands with combining both companies' websites into a single domain as part of a unified B2B website redesign. PrizeLogic was integrating into Clarus Commerce whilst also rebranding, making the project complex. The new brand 'ebbo' represents the merger of two loyalty industry leaders.
2 companies
Clarus Commerce has been a leader in loyalty strategies, using incentives to engage consumers at every brand touchpoint, driving desired behaviours and enhancing brand value throughout the customer lifecycle.
Founded in 2008, PrizeLogic became a leading digital engagement firm, partnering with Fortune 500 brands and agencies. Their PrizeLogic Engage Platform has powered loyalty, promotions and rebates for major brands including Molson Coors, PepsiCo, and Samsung.
Tackling the challenges
The Ebbo website faced a significant hurdle: integrating a distinctive design and intricate components into WordPress using the full site editor. This required translating the front-end's uniqueness seamlessly into the back-end, enabling easy editing and incorporation of various illustrative elements.
WordPress underwent a major transformation around the same time with the Gutenberg editor, now known as Full Site Editing. The challenge lay in harmonising a multitude of colours, shapes and patterns within the Full Site editor, ensuring they functioned cohesively. Granting them the freedom to customise pages according to their vision posed a considerable challenge.
We successfully maintained customisation capabilities and ensured swift performance, all whilst keeping it lightweight and efficient. This was crucial to meeting and exceeding their high performance standards. By achieving the perfect balance between functionality and efficiency, we delivered a seamless and optimised user experience.
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